Charmiy
Charmiy is a video-first social app built for Gen Z and Late Millennials, where real vibes drive real connections. With profile videos, disappearing chats, and a built-in coin system, Charmiy makes authenticity rewarding.
Details
Role:
Head of Design
Lead Product Designer
Service:
Product Design
Creative Direction
Industry:
Social Networking
Blockchain
Overview
Charmiy is a video-first social matchmaking platform redefining how people connect, express, and build meaningful relationships. As Head of Product Design, I led the creative and strategic direction—from early ideation to a polished product—crafting a platform where authenticity meets innovation.
Charmiy isn't just another dating app; it's a new social paradigm. By integrating Charmiy Coin, our in-app digital currency, we unlocked an ecosystem where engagement is both rewarding and real.
Key Features
Core Features
Profile Videos: Mandatory 15-sec "About Me" and "Match Goals" clips—capturing raw, unscripted vibes.
Invite to Connect: Send private invites for deeper discovery.
Lifestyle Feature: Charmiy’s lifestyle slider helps users express how they live—from chill weekends to active routines. A quick, visual way to show your vibe and match with people on the same wavelength.
Compatibility Feature: Charmiy’s AI-powered compatibility engine analyzes your lifestyle, match goals, and interaction patterns to recommend profiles that truly align with your vibe. Smarter tech, deeper connections.
Audio Calls: Start voice conversations instantly, no numbers needed.
Charmiy Coins & Points: Users earn points for profile completion, uploads, and activity. Coins unlock premium features and perks.
Reward Center: Gamified hub for claiming coins, entering promo codes, and tracking engagement-based rewards.
Charmiy Coin — Designing for Value Exchange
Charmiy Coin fuels the platform’s micro-economy. We designed it to empower users rather than exploit them.
1 Charmiy Coin = 10,000 Points
Earned via actions: profile setup, daily login, referrals
Used to access: premium matches, Super Swipes, priority visibility
Airdrop system: Surprise rewards tied to app milestones
Gamification: Keeps users engaged while reinforcing platform value
User Story
Charmiy was envisioned to reshape how the next generation connects — blending authentic expression, AI-driven compatibility, and digital rewards into a single, seamless ecosystem. As Head of Product Design, my approach centered on creating an experience that feels human, smart, and emotionally engaging.
We moved away from static profiles and introduced short-form video storytelling, allowing users to showcase real personality, energy, and intent. Every UI element was built to be intuitive and expressive, mirroring Gen Z and Alpha Gen’s content-first behavior. To ensure meaningful matches, we integrated AI-powered compatibility, analyzing behavior, tone, and lifestyle preferences to deliver deeper emotional resonance — not just surface-level attraction.
Complementing the social layer, we introduced Charmiy Coin — a real cryptocurrency built on the Solana blockchain. More than just gamification, it fuels the app’s economy, rewards authenticity, and creates a self-sustaining incentive model. Users earn coins through engagement, profile completion, and genuine interactions — which they can later use for premium features, gifting, or future web3 expansions.
Every design decision — from interaction patterns to reward mechanics — was driven by the goal of building trust, encouraging expression, and turning digital connections into something meaningful and lasting.
Strategy & Impact
Video-First Identity: Introduced video-based profiles and intros to promote authenticity and emotional connection from the start.
AI Compatibility Matching: Leveraged machine learning to align user behavior, lifestyle, and goals — increasing match quality and satisfaction.
Charmiy Coin Ecosystem: Created a rewarding gamified loop where engagement earns coins, boosting retention and user activity.
Gen Z-Centric UX: Every design choice — from swipe gestures to lifestyle sliders — reflects Gen Z’s expressive and fast-scrolling behavior.
Visually Expressive UI: Vibrant gradients, dynamic motion, and soft interfaces made the experience feel energetic, fun, and trustworthy.
Results
