Hyre — Freelance Marketplace
Hyre is a next-gen freelance marketplace designed for the modern lifestyle. Unlike traditional gig platforms, Hyre blends professional flexibility with personal fulfillment, helping users find work that fits their rhythm—not the other way around. Built under the umbrella of Avrioc, Hyre reimagines how independent professionals connect with opportunities by emphasizing lifestyle alignment alongside skill matching.
Details
Role:
Head of Design and Experince
Product Lead
Service:
Product Strategy
Platform Design System
Industry:
Freelance & Gig Economy
Talent & Workforce Platform
Overview
Hyre is a digital hiring platform built to streamline recruitment for blue-collar workers across the GCC. Designed under Syed Ali Mohsin’s leadership at Avrioc, Hyre bridges the gap between employers and verified workers through a mobile-first experience tailored for low-literacy users. The platform supports bilingual access, fast onboarding, and scalable hiring workflows.
Key Features
Verified Worker Profiles: CV uploads, ID checks, and video intros
Smart Job Matching: Auto-recommendation engine based on skills and availability
Bilingual Interface: English and Urdu/Arabic support
Employer Dashboard: Post jobs, shortlist, schedule interviews, and hire
Chat & Notifications: Real-time updates and direct communication
User Story
We began with deep ethnographic research—visiting worksites, labor camps, and conducting interviews with employers and job seekers. Key findings shaped the product direction:
Users preferred icon-led navigation over text
Employers needed bulk hiring, filtering, and verification tools
Workers valued simple onboarding, job clarity, and quick response
With these insights, we adopted a human-centered design approach focused on accessibility, simplicity, and trust.
Strategy & Impact
Focused on mobile-first design for accessibility
Created lightweight app architecture to work on low-end devices
Built for scale to support large employer hiring rounds
Partnered with worker agencies and training centers for supply onboardin
12,000+ workers onboarded in the first 3 months
40% faster hiring cycle for employers
65% increase in job completion submissions
High retention due to intuitive UX and verified profiles
Designed to support future integration with labor law compliance & fintech APIs
Results
